Winning the high stakes debate
Read more
Always on Offense.
Positioning. Crisis response. Debate prep. Reputational defense. Those are disciplines.
The plan is what connects them – and the plan is always on offense.
What we do for you
Positioning. Deciding what’s true about you before someone else decides for you.
Crisis. We’ll put you on offense and make sure you stay there.
Debate prep. By the time we’re done, you’ll want the hardest questions.
Opposition research. Know what they have before they use it.
Online reputation. Page one doesn’t fix itself, so we do.
Gail Gitcho
Founder & PrincipalGail’s clients include Fortune 500 companies, high-growth startups, political candidates, and executives facing the most consequential moments of their careers.
Her background includes senior communications roles at the presidential, U.S. Senate, and statewide levels. No playbooks. Every engagement starts with the landscape: who has leverage, who’s moving, what wins. Then the plan. Then execution.
Work + Wins
Results speak
Most of this work you’ll never hear about. That’s the point. In a crisis, the win is that there was no story. Any firm that can show you those clients is a firm that didn’t win. What follows is what’s public.
Trust is earned
In Their Words
When I ran for the U.S. Senate against Tim Kaine, I needed a debate prep team that understood the stakes and could sharpen my message under pressure. Gail and Peter delivered. They were tireless, strategic, and relentless in their preparation. They knew the issues cold, anticipated every attack, every question, and helped me walk onto that stage ready to win – and by every account, we did. I can’t recommend Gail and Peter highly enough— Hung Cao, Acting Secretary of the Navy
“Gail comes up with a game plan and executes. She is the best in the business.”— Doug Flutie
“Gail is known for her excellent work – especially under pressure. Her instincts are impressive. She is trustworthy, easy to work with and can integrate seamlessly with an existing team. I am proud to recommend her.”— Rick Scott, U.S. Senator
When you need a smart f***ing strategy or when sh*t hits the fan, you should call Gail. She’s exceptionally loyal and always there when you need her.— Evan Hafer