THE CLIENT

REPUBLICAN GOVERNORS ASSOCIATION

THE CHALLENGE

The Republican Governors Association’s new leadership wanted to enhance the organization’s image by highlighting Republican governors across the country.

OUR STRATEGY AND TACTICS

We led this national rebranding effort called “Driving America’s Comeback,” a national advertising effort designed to tell the success stories and accomplishments of Republican governors. We organized film shoots and interviewed the governors so they could tell their personal stories and visions for their states. We then ran an earned media campaign nationally and in each state to highlight the governors and the new brand

THE OUTCOME

We successfully landed numerous earned media stories in national, state and local news outlets that highlighted the personal stories and successes of the Republican governors.