THE CHALLENGE:
The inventor and CEO of Waterotor, a hydrokinetic energy company, engaged us to generate earned media ahead of a Series A funding round.

OUR STRATEGY AND TACTICS:
We crafted a pitch that would tell the company’s story in a way that would highlight their revolutionary technology, show why they standout from others and set the company up to use earned media for their marketing and finance pitches.

THE OUTCOME:
We were able to land a story in Forbes that will tell the story of Waterotor now and in the future.

BOTTOM LINE:
Our client was able to use this piece to show legitimacy to potential customers and investors.