THE CHALLENGE:
Preparing a first time political candidate to go up against a sitting U.S. Senator and Pastor in a debate that would be broadcast nationally.

OUR STRATEGY AND TACTICS:
This might have been the only time in a U.S. Senate race that a debate mattered. We helped prepare our candidate to go up against his opponent. We empowered him to win this big moment.

THE OUTCOME:
Herschel Walker was praised for having won the debate. Said the editor of the Savannah Morning News: “Walker delivered a remarkable performance. He didn’t bother to visit the post-debate media “spin room” to clarify or expound on anything. The debate’s close was a mic-drop/football-spike worthy moment.”

BOTTOM LINE:
We like tough fights. We help our clients prepare for and empower them to WIN big moments.