THE CHALLENGE:
Create a strategy for an underdog candidate to defeat the longtime incumbent U.S. Senator in a high-stakes debate.

OUR STRATEGY AND TACTICS:
Find the wedge issue that puts the opponent on defense and keeps him there.

THE OUTCOME:
Hung Cao won the debate and went viral for his discipline to get on offense and stay there.

THE BOTTOM LINE:
We helped our client use the debate as an opportunity to get the momentum and headlines he needed.